Pans Jewelry Brochure – dan and sean

中文

Pans Jewelry Brochure

companionship is heritage

- creative campaign

- product brochure design

- brand film

- portrait photography

| Photography / Ricor

challenge

"Family jewelry" is a rare category in jewelry, and "family" is a collection of emotions that is hard to conceive or emulate. How do you help Pans, a fledgling jewelry brand build a memorable and profound picture of"family jewelry"?

result

"Collectability" has become a high-value addition to Pans' product brochures, creating demand amongst consumers who have grown to appreciate everything from the brand, including product information.

the key words

"The warmth of family connection", "the value of collection", "the passage of time", "the clash of knives, forks, and laughter at dinner parties", "the heart-to-heart conversations". These are the key words that we will select as part of the creative procress.

consumer culture and trend insights

How do you collect memories? In a family with members of all ages, we need to find a way to tell family stories that resonate across generations, using the medium of diary clippings to cross the generation gap.

idea

As a jewelry brand built on family values, Pans strives to convey to consumers that jewelry is not just jewelry, rather a medium to preserve precious family memories. We took diary entries and family photos to present a product brochure as a collectible scrapbook, giving the consumers a sneak peek into the life of our Pans Family.

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creative execution

For the creation of the product brochure for Pans’ jewelry collection “The Family Emblem”, we gave the family a camera to document their own family interactions, as well as including excerpts from the mom’s pregnancy diary to tell a family story worth sharing.

videos

Toi et Moi

What is the meaning of companionship?