Snooze Film Festival – dan and sean

中文

Snooze Film Festival

a film festival that will put you to sleep?

- creative campaign

- artist collaboration

- animation

- integrated marketing campaign

challenge

dan and sean is a creative agency that helps brand founders solve problems. We wanted to invite founders and business owners to attend our "Mini Brand Workshop" event. But how do we let them know that we exist?

solution

The Snooze Film Festival was a creative campaign launched by the team at dan and sean. Along with five artists with different styles based in Taipei, Seoul, Berlin, New York, as well as five unique soothing voices, dan and sean created a series of humorous, soothing sleep animations combining positive affirmations with ASMR for people dealing with stress and insomnia.

result

This film festival recieved exposure on various media outlets, resulting in many business owners signing up for the "Mini Brand Workshop" to learn more about the branding services we provide, even receiving an invitation from Regent Taipei to co-host a screening of the Snooze Film Festival at the hotel.

the key words

"Soothing", "stress relieving", "white noise", "adaptable shapes", "empathetic", these are the keywords derived from the five senses that we sort out before all of our campaigns, acting as the foundation for our creative ideas.

consumer culture and trend insights

In their daily work as brand consultants, dan and sean listened to the many troubles brand owners were facing and how many were suffering from insomnia. Many of them download sleep apps, listen to soothing music, watch meditation videos, and even take medication to help them sleep.

idea

Before tackling the client's problems, we first decided to find way to help brand founders sleep well every night. Thus, we created an online film festival comprised of a series of humorous, soothing sleep animations crafted to help business owners forget their worries and get a good night's sleep - the "Snooze Film Festival".

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communication strategy

We invited five artists with different hypnotic styles to collaborate with us on this project combining positive affirmations with ASMR, in the style of animation loops popularized on TikTok and Instagram. Even the voice actors were carefully selected, such as a popular late-night DJ, a professional hypnotist, as well as professionals in fields that often make people sleepy: a monotoned college professor, a primary care dentist, and a subway announcer who has accompanied countless people on their late-night journeys home. Before the full-length videos were released, we released posters, trailers, behind-the-scenes footage and other materials for promotion. The videos were also released on major social platforms such as Facebook, Instagram, Spotify, Tiktok, etc. Our team was also interviewed on a well-known midnight radio program as part of the promotional push.

film festival short list